Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods
نویسندگان
چکیده
منابع مشابه
Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods
The reduction in distribution costs of digital products has renewed interest in strategies for pricing goods with low marginal costs. In this paper, we evaluate the concept of customized bundling in which consumers can choose up to a quantity M of goods drawn from a larger pool of N different goods (N>M) for a fixed price. We show that the complex mixed bundle problem can be reduced to the cust...
متن کاملBundling with Customer Self-Selection: A Simple Approach to Bundling Low Marginal Cost Goods On-Line Appendix
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ژورنال
عنوان ژورنال: Management Science
سال: 2005
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.1050.0403